SALES OPERATIONS × BUSINESS GROWTH
CHIA JIANG HUI,
ELGAN.
PROFILE
Sales operations and business growth professional with experience leading commercial initiatives, improving team execution and translating performance data into action.
Progressed at Vista Musical Instruments from sales support to Sales Operations Lead with a formal promotion in August 2025. Combines analytical capability with hands-on market, campaign and customer experience expertise.
300%Faster customer response
YoYHigher online sales contribution
2Regional markets activated
Grade 8Electric guitar · Distinction
01 PROFESSIONAL EXPERIENCE
Sales Operations Lead (Promoted Aug 2025)
VISTA MUSICAL INSTRUMENTS
- Led sales execution across Singapore, Malaysia and Indonesia through one-to-one coaching, performance reviews, schedule planning and escalation support.
- Increased the sales team’s contribution to total online sales year over year and introduced an exception tracker to recover missed sales opportunities.
- Initiated boutique-guitar sales programmes in Indonesia and Malaysia, including proactive customer outreach to support regional growth.
- Initiated and executed the M&D promotion, generating approximately US$10,000 in campaign-period sales.
- Supported Swee Lee Singapore’s Instagram Live Selling pilot, contributing to S$5,523 in sales from 718 viewers, 24 enquiries and 11 closed orders.
- Coordinated the regional Boutique Guitar launch with Marketing and operational teams, improving appointment and purchase journeys across Swee Lee markets.
- Reviewed online inventory and market pricing, recommending price adjustments and direct-selling actions for ageing stock.
Sales Support Specialist
VISTA MUSICAL INSTRUMENTS
- Managed regional sales operations across Singapore, Malaysia, Indonesia and Vietnam, including monthly commission processing, exception resolution and split-sales coordination.
- Developed sales policies, workflows and employee-feedback channels to strengthen execution, operational consistency and communication with senior management.
- Prepared and analysed monthly sales and customer-loyalty reports to support commercial decisions.
- Implemented the Sell-or-Trade programme, briefing retail teams and supporting more than 1,000 customer requests.
- Conducted market research to identify growth opportunities across new and existing regional markets.
Sales Support Associate
VISTA MUSICAL INSTRUMENTS
- Improved customer response efficiency by 300% while delivering a seamless omnichannel experience.
- Resolved product enquiries and built strong relationships through responsive, solutions-oriented service.
Intern
OVERSEA-CHINESE BANKING CORPORATION (OCBC)
- Conducted system testing and validated extracted data for accuracy.
- Created Microsoft Excel macros to streamline data-verification processes.